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The Ultimate Job in Ireland - and probably the World! is a unique campaign to launch wedding and honeymoon destination website Runaway Bride and Groom, part of Zara's Planet.
Inspired by the Tourism Queensland Island Caretaker campaign, the Ultimate Job was launched in association with The Irish Times in February 2010, aimed at finding the right couple to become luxury Honeymoon Testers, travel around the globe to the most fascinating venues and report back.
By the closing date in early April, over 30,000 people from 90 countries had contacted Runaway Bride and Groom about the Ultimate Job. The judges had then to select the Top 50 candidates and a couple of weeks later narrow it down to the Top 10 that would make it to the final challenge weekend in Kinsale, Co. Cork.
After a weekend of challenges around Kinsale and some of its finest venues, Runaway Bride and Groom and The Irish Times judges announced The Honeymoon Testers at a Gala dinner in Ballinacurra House.
The Objective:
To raise the profile of new wedding and honeymoon website Runaway Bride and Groom.
Results:
17m hits to the website in 3 months
Visitors from 98 countries
11 months of non-stop worldwide media coverage
Hundreds of media clippings
Exposure on radio, TV, print and online publications
Value: ¤5m+
The Ultimate Job campaign was shortlisted for the 2010 Irish Web Awards.
These are some of the highlights of the media attention received in Ireland and abroad by the Ultimate Job bosses and contestants:
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