It might sound like a strange topic for a You Tube clip but Mouth Watchers is looking for ‘quirky, different’ videos of up to one minute to help the company promote its antibacterial toothbrushes in Ireland. Yes, toothbrushes.

Dubliner John McKiernan has brought the innovative toothbrushes to Ireland after a trip to Boston last year and is hoping to distribute them also to the rest of Europe. 

“It might sound like a strange topic and people might wonder what’s so special about a toothbrush,” says John. “Bacteria and germs growing on unhygienic toothbrushes can cause infections and other serious health problems. MouthWatchers is not just a toothbrush, because bacteria and germs don’t grow on silver, MouthWatchers eliminates 99% of bacteria.”

He adds “It is a fantastic product, very cutting edge. But we are a small company so we are looking for someone creative, with something clever to help us spread the word about MouthWatchers.”

MouthWatchers’ video competition will run until 15th May, a winning video and two runner-ups will be announced by a panel at the end of May. The winning video will receive €1,000 and the two runner ups will receive €500.